 | | Abstract | IBM's WorldJam was a massive 72-hour online conference that brought together 52,000 worldwide employees to discuss 10 points key to IBM's internal and external strategies. WorldJam was the first Massively Parallel Conference (MPC), Basex' term for this type of event that allows multiple conversations to run simultaneously, gathering information for the organizing body that would not be capturable through one-on-one interactions or other broadcast systems, such as surveys. MPCs have important implications for everyone. An MPC can be an effective brainstorming tool, can speed up innovation, can offer quicker response times to changes and can help introduce new products. Most importantly, MPCs allow the collection of information that would not otherwise be obtainable - the content of casual conversations between interested parties and other experts. This paper, a Basex exclusive (Basex was the only analyst firm invited by IBM to attend and report on this event), is a must-read for companies considering massive internal or external communications efforts and vendors looking to support those doing so. 25% of net proceeds on the sales of this report will be donated to the September 11th Fund.
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