 | | Title | Improving Profits through Idea Management: How America's Smartest Companies Embrace Innovation |
| | Authors | Jonathan B. Spira, Chief Analyst |
| | Pages | 32 |
| | Companies | Akiva, IBM, Imaginatik, Lotus, CompanyWay |
| | Format | PDF |
| | Publish Date | August 2002 |
| | Price | $1499 |
| | Language | English |
| | Abstract | Learn how companies such as American Airlines, Xerox and IBM turn the management of ideas into an art.
Excerpted from Improving Profits Through Idea Management:
"The process of innovation is key to the success of any company, regardless of size or industry. Many managers recognize the importance of coordinating innovation, but rarely if ever is there a system in place to organize and harvest the constant influx of ideas. It is especially significant in this age of information overload to properly categorize and identify ideas that present substantial benefits. Idea management (IM) provides an organized approach to manage ideas and innovation, ensuring that employee voices are properly heard."
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