 | | Abstract | How can data be made profitable? A familiar refrain to many managers is to lower costs and raise profits. Uncovering hidden assets and monetizing them is one way, and data is a significant corporate asset which can be mined. Knowledge management has turned out to be a small part of the solution, but tapping raw data for smarter decision making is the challenge that today's corporate executives face. Data mining squarely addresses that challenge.
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