 | | Abstract | Europe's ASP and Hosting market is not as developed as the in the U.S., but the climate promises rapid growth. This report tracks the development of the ASP industry in both Germany and the United Kingdom. Business conditions show that technologically advanced companies can migrate towards the trend of outsourcing applications, although our study shows that acceptance in these two countries still lags behind that of the United States.
Germany and the UK are two of the most advanced European countries in Internet penetration and the use of the Internet as a commercial and marketing tool. Hosting isn't far behind. An investigation of each country shows the reader an understanding of important market differences. The paper concludes with a look at the major players in both the UK and Germany. Companies in the ASP and Hosting arena will gain critical business knowledge necessary to strategize their moves in Europe.
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