 | Collaboration 3.0 is a very high level of collaboration and knowledge sharing in a setting where traditional organizational barriers are no longer the norm. Instead, this high level of collaboration occurs in cross-organizational settings, where multiple companies, or multiple business units work together as if they were were one giant enterprise.
The term "Collaboration 3.0" evolved from Web 2.0, a term that was initially used for a 2003 conference, after the dot-com bubble had burst, to indicate a kind of turning point for the Web. Whatever validity the term may have had a few years ago has seemingly been lost as buzzword-addled companies paste the moniker on their products with little if any understanding of what it is supposed to mean (some aspiring Web 2.0 applications don’t even use the Web).
Today we have Web 2.0, Business 2.0, Collaboration 2.0, Enterprise 2.0, Work 2.0, even Religion 2.0. The list goes on and on. But the designation 2.0 doesn’t really indicate a mature product. If there is one thing we’ve learnt from Microsoft, time and time again, it’s that version 3.0 is the one that counts.
Indeed, what we consider to be Web 2.0 and such is child's play compared to the early Collaboration 3.0 processes and technologies that some leading companies have been quietly deploying.
Look around this page and you'll find discussion and articles that delve into this topic, including some compelling case studies on some of the world's largest companies. Please post comments and add to the discussion while you are here.
|
|